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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a decade-long holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Chubb Ltd (NYSE: CB) back in 2009. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 11/25/2009
$10,000

11/25/2009
$38,112

11/22/2019
End date: 11/22/2019
Start price/share: $49.85
End price/share: $151.13
Starting shares: 200.60
Ending shares: 252.11
Dividends reinvested/share: $23.12
Total return: 281.01%
Average annual return: 14.32%
Starting investment: $10,000.00
Ending investment: $38,112.10

As shown above, the decade-long investment result worked out quite well, with an annualized rate of return of 14.32%. This would have turned a $10K investment made 10 years ago into $38,112.10 today (as of 11/22/2019). On a total return basis, that’s a result of 281.01% (something to think about: how might CB shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Chubb Ltd paid investors a total of $23.12/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 3/share, we calculate that CB has a current yield of approximately 1.98%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 3 against the original $49.85/share purchase price. This works out to a yield on cost of 3.97%.

Here’s one more great investment quote before you go:
“People who invest make money for themselves; people who speculate make money for their brokers.” — Benjamin Graham