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“When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a two-decade period?

Today, let’s look backwards in time to 1999, and take a look at what happened to investors who asked that very question about Booking Holdings Inc (NASD: BKNG), by taking a look at the investment outcome over a two-decade holding period.

Start date: 10/11/1999
$10,000

10/11/1999
$258,150

10/10/2019
End date: 10/10/2019
Start price/share: $76.00
End price/share: $1,962.91
Starting shares: 131.58
Ending shares: 131.58
Dividends reinvested/share: $0.00
Total return: 2,482.78%
Average annual return: 17.64%
Starting investment: $10,000.00
Ending investment: $258,150.83

As we can see, the two-decade investment result worked out exceptionally well, with an annualized rate of return of 17.64%. This would have turned a $10K investment made 20 years ago into $258,150.83 today (as of 10/10/2019). On a total return basis, that’s a result of 2,482.78% (something to think about: how might BKNG shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

One more piece of investment wisdom to leave you with:
“Invest for the long haul. Don’t get too greedy and don’t get too scared.” — Shelby Davis