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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

Such a great quote from Warren Buffett, highlighting the importance of investment time horizon when considering making an investment. In the short run, who knows what the stock market will do? A week or two after buying any given stock, could the entire stock market fall out of bed? Quite possibly! Should that happen, how would you react? It is an excellent question to think about before hitting the buy button.

For investors who take a multi-year time horizon, the important thing is not what happens in the next week or two, but what the result will be over the long haul. Today, we look at the result investors of the year 2009 experienced, who considered an investment in shares of Apple Inc (NASD: AAPL) and decided upon a ten year investment time horizon.

Start date: 08/28/2009


End date: 08/27/2019
Start price/share: $24.29
End price/share: $204.16
Starting shares: 411.69
Ending shares: 471.81
Dividends reinvested/share: $16.10
Total return: 863.24%
Average annual return: 25.41%
Starting investment: $10,000.00
Ending investment: $96,292.19

As we can see, the ten year investment result worked out exceptionally well, with an annualized rate of return of 25.41%. This would have turned a $10K investment made 10 years ago into $96,292.19 today (as of 08/27/2019). On a total return basis, that’s a result of 863.24% (something to think about: how might AAPL shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Apple Inc paid investors a total of $16.10/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 3.08/share, we calculate that AAPL has a current yield of approximately 1.51%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 3.08 against the original $24.29/share purchase price. This works out to a yield on cost of 6.22%.

More investment wisdom to ponder:
“Opportunities come infrequently. When it rains gold, put out the bucket, not the thimble.” — Warren Buffett