Photo credit:

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a decade-long holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Apple Inc (NASD: AAPL)? Today, we examine the outcome of a decade-long investment into the stock back in 2009.

Start date: 04/13/2009


End date: 04/10/2019
Start price/share: $17.17
End price/share: $200.62
Starting shares: 582.41
Ending shares: 662.32
Dividends reinvested/share: $14.56
Total return: 1,228.74%
Average annual return: 29.53%
Starting investment: $10,000.00
Ending investment: $132,860.47

As shown above, the decade-long investment result worked out exceptionally well, with an annualized rate of return of 29.53%. This would have turned a $10K investment made 10 years ago into $132,860.47 today (as of 04/10/2019). On a total return basis, that’s a result of 1,228.74% (something to think about: how might AAPL shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Apple Inc paid investors a total of $14.56/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 2.92/share, we calculate that AAPL has a current yield of approximately 1.46%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.92 against the original $17.17/share purchase price. This works out to a yield on cost of 8.50%.

Here’s one more great investment quote before you go:
“Those who do not remember the past are condemned to repeat it.” — George Santayana