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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a ten year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of United Airlines Holdings Inc (NASD: UAL) back in 2013. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 03/04/2013


End date: 03/01/2023
Start price/share: $28.82
End price/share: $52.39
Starting shares: 346.98
Ending shares: 346.98
Dividends reinvested/share: $0.00
Total return: 81.78%
Average annual return: 6.16%
Starting investment: $10,000.00
Ending investment: $18,177.66

As we can see, the ten year investment result worked out well, with an annualized rate of return of 6.16%. This would have turned a $10K investment made 10 years ago into $18,177.66 today (as of 03/01/2023). On a total return basis, that’s a result of 81.78% (something to think about: how might UAL shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

One more investment quote to leave you with:
“Every once in a while, the market does something so stupid it takes your breath away.” — Jim Cramer