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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a ten year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Cisco Systems Inc (NASD: CSCO) back in 2012. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 10/01/2012


End date: 09/29/2022
Start price/share: $19.04
End price/share: $40.57
Starting shares: 525.21
Ending shares: 715.96
Dividends reinvested/share: $11.16
Total return: 190.46%
Average annual return: 11.25%
Starting investment: $10,000.00
Ending investment: $29,040.24

As shown above, the ten year investment result worked out quite well, with an annualized rate of return of 11.25%. This would have turned a $10K investment made 10 years ago into $29,040.24 today (as of 09/29/2022). On a total return basis, that’s a result of 190.46% (something to think about: how might CSCO shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Cisco Systems Inc paid investors a total of $11.16/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 1.52/share, we calculate that CSCO has a current yield of approximately 3.75%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.52 against the original $19.04/share purchase price. This works out to a yield on cost of 19.70%.

One more piece of investment wisdom to leave you with:
“I make no attempt to forecast the market; my efforts are devoted to finding undervalued securities.” — Warren Buffett