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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a ten year holding period for an investor who was considering Discover Financial Services (NYSE: DFS) back in 2012, bought the stock, ignored the market’s ups and downs, and simply held through to today.

Start date: 09/24/2012
$10,000

09/24/2012
  $30,020

09/22/2022
End date: 09/22/2022
Start price/share: $38.63
End price/share: $94.97
Starting shares: 258.87
Ending shares: 316.13
Dividends reinvested/share: $13.82
Total return: 200.23%
Average annual return: 11.62%
Starting investment: $10,000.00
Ending investment: $30,020.66

As shown above, the ten year investment result worked out quite well, with an annualized rate of return of 11.62%. This would have turned a $10K investment made 10 years ago into $30,020.66 today (as of 09/22/2022). On a total return basis, that’s a result of 200.23% (something to think about: how might DFS shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Discover Financial Services paid investors a total of $13.82/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 2.4/share, we calculate that DFS has a current yield of approximately 2.53%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.4 against the original $38.63/share purchase price. This works out to a yield on cost of 6.55%.

More investment wisdom to ponder:
“The whole secret to winning big in the stock market is not to be right all the time, but to lose the least amount possible when you’re wrong.” — William O’Neil