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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a five year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Campbell Soup Co (NYSE: CPB)? Today, we examine the outcome of a five year investment into the stock back in 2017.

Start date: 08/07/2017


End date: 08/04/2022
Start price/share: $53.24
End price/share: $48.94
Starting shares: 187.83
Ending shares: 220.75
Dividends reinvested/share: $7.14
Total return: 8.03%
Average annual return: 1.56%
Starting investment: $10,000.00
Ending investment: $10,803.80

As we can see, the five year investment result worked out as follows, with an annualized rate of return of 1.56%. This would have turned a $10K investment made 5 years ago into $10,803.80 today (as of 08/04/2022). On a total return basis, that’s a result of 8.03% (something to think about: how might CPB shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Campbell Soup Co paid investors a total of $7.14/share in dividends over the 5 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 1.48/share, we calculate that CPB has a current yield of approximately 3.02%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.48 against the original $53.24/share purchase price. This works out to a yield on cost of 5.67%.

One more piece of investment wisdom to leave you with:
“People who invest make money for themselves; people who speculate make money for their brokers.” — Benjamin Graham