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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a five year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Procter & Gamble Company (NYSE: PG) back in 2017. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 03/23/2017


End date: 03/22/2022
Start price/share: $90.77
End price/share: $151.88
Starting shares: 110.17
Ending shares: 126.79
Dividends reinvested/share: $15.26
Total return: 92.56%
Average annual return: 14.00%
Starting investment: $10,000.00
Ending investment: $19,254.15

As shown above, the five year investment result worked out quite well, with an annualized rate of return of 14.00%. This would have turned a $10K investment made 5 years ago into $19,254.15 today (as of 03/22/2022). On a total return basis, that’s a result of 92.56% (something to think about: how might PG shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Procter & Gamble Company paid investors a total of $15.26/share in dividends over the 5 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 3.4792/share, we calculate that PG has a current yield of approximately 2.29%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 3.4792 against the original $90.77/share purchase price. This works out to a yield on cost of 2.52%.

One more investment quote to leave you with:
“A risk-reward ratio is important, but so is an aggravation-satisfaction ratio.” — Muriel Siebert