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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a ten year period?

Today, let’s look backwards in time to 2012, and take a look at what happened to investors who asked that very question about Inc (NASD: AMZN), by taking a look at the investment outcome over a ten year holding period.

Start date: 01/12/2012


End date: 01/11/2022
Start price/share: $175.93
End price/share: $3,307.24
Starting shares: 56.84
Ending shares: 56.84
Dividends reinvested/share: $0.00
Total return: 1,779.86%
Average annual return: 34.07%
Starting investment: $10,000.00
Ending investment: $187,937.65

As shown above, the ten year investment result worked out exceptionally well, with an annualized rate of return of 34.07%. This would have turned a $10K investment made 10 years ago into $187,937.65 today (as of 01/11/2022). On a total return basis, that’s a result of 1,779.86% (something to think about: how might AMZN shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

One more investment quote to leave you with:
“Know what you own and why you own it.” — Peter Lynch