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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a ten year period?

Today, let’s look backwards in time to 2011, and take a look at what happened to investors who asked that very question about United Rentals Inc (NYSE: URI), by taking a look at the investment outcome over a ten year holding period.

Start date: 08/15/2011


End date: 08/12/2021
Start price/share: $17.41
End price/share: $361.34
Starting shares: 574.38
Ending shares: 574.38
Dividends reinvested/share: $0.00
Total return: 1,975.47%
Average annual return: 35.43%
Starting investment: $10,000.00
Ending investment: $207,562.45

As we can see, the ten year investment result worked out exceptionally well, with an annualized rate of return of 35.43%. This would have turned a $10K investment made 10 years ago into $207,562.45 today (as of 08/12/2021). On a total return basis, that’s a result of 1,975.47% (something to think about: how might URI shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Here’s one more great investment quote before you go:
“If you can follow only one bit of data, follow the earnings.” — Peter Lynch