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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a decade-long holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Inc (NASD: AMZN)? Today, we examine the outcome of a decade-long investment into the stock back in 2011.

Start date: 07/20/2011


End date: 07/19/2021
Start price/share: $215.55
End price/share: $3,549.59
Starting shares: 46.39
Ending shares: 46.39
Dividends reinvested/share: $0.00
Total return: 1,546.76%
Average annual return: 32.31%
Starting investment: $10,000.00
Ending investment: $164,661.84

As shown above, the decade-long investment result worked out exceptionally well, with an annualized rate of return of 32.31%. This would have turned a $10K investment made 10 years ago into $164,661.84 today (as of 07/19/2021). On a total return basis, that’s a result of 1,546.76% (something to think about: how might AMZN shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Another great investment quote to think about:
“A 10% decline in the market is fairly common, it happens about once a year. Investors who realize this are less likely to sell in a panic, and more likely to remain invested, benefitting from the wealthbuilding power of stocks.” — Christopher Davis