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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

Such a great quote from Warren Buffett, highlighting the importance of investment time horizon when considering making an investment. In the short run, who knows what the stock market will do? A week or two after buying any given stock, could the entire stock market fall out of bed? Quite possibly! Should that happen, how would you react? It is an excellent question to think about before hitting the buy button.

For investors who take a multi-year time horizon, the important thing is not what happens in the next week or two, but what the result will be over the long haul. Today, we look at the result investors of the year 2011 experienced, who considered an investment in shares of Inc (NYSE: CRM) and decided upon a decade-long investment time horizon.

Start date: 04/18/2011


End date: 04/15/2021
Start price/share: $33.05
End price/share: $233.00
Starting shares: 302.57
Ending shares: 302.57
Dividends reinvested/share: $0.00
Total return: 604.99%
Average annual return: 21.57%
Starting investment: $10,000.00
Ending investment: $70,512.18

As shown above, the decade-long investment result worked out exceptionally well, with an annualized rate of return of 21.57%. This would have turned a $10K investment made 10 years ago into $70,512.18 today (as of 04/15/2021). On a total return basis, that’s a result of 604.99% (something to think about: how might CRM shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

One more investment quote to leave you with:
“It’s not always easy to do what’s not popular, but that’s where you make your money. Buy stocks that look bad to less careful investors and hang on until their real value is recognized.” — John Neff