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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a decade-long holding period for an investor who was considering Inc (NASD: AMZN) back in 2011, bought the stock, ignored the market’s ups and downs, and simply held through to today.

Start date: 02/01/2011


End date: 01/29/2021
Start price/share: $172.11
End price/share: $3,206.20
Starting shares: 58.10
Ending shares: 58.10
Dividends reinvested/share: $0.00
Total return: 1,762.88%
Average annual return: 33.97%
Starting investment: $10,000.00
Ending investment: $186,241.12

As shown above, the decade-long investment result worked out exceptionally well, with an annualized rate of return of 33.97%. This would have turned a $10K investment made 10 years ago into $186,241.12 today (as of 01/29/2021). On a total return basis, that’s a result of 1,762.88% (something to think about: how might AMZN shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

More investment wisdom to ponder:
“Value investing means really asking what are the best values, and not assuming that because something looks expensive that it is, or assuming that because a stock is down in price and trades at low multiples that it is a bargain.” — Bill Miller