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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a ten year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Yum! Brands Inc (NYSE: YUM) back in 2010. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 12/29/2010
$10,000

12/29/2010
$37,392

12/28/2020
End date: 12/28/2020
Start price/share: $35.66
End price/share: $109.78
Starting shares: 280.43
Ending shares: 340.57
Dividends reinvested/share: $12.45
Total return: 273.88%
Average annual return: 14.09%
Starting investment: $10,000.00
Ending investment: $37,392.93

The above analysis shows the ten year investment result worked out quite well, with an annualized rate of return of 14.09%. This would have turned a $10K investment made 10 years ago into $37,392.93 today (as of 12/28/2020). On a total return basis, that’s a result of 273.88% (something to think about: how might YUM shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Yum! Brands Inc paid investors a total of $12.45/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 1.88/share, we calculate that YUM has a current yield of approximately 1.71%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.88 against the original $35.66/share purchase price. This works out to a yield on cost of 4.80%.

More investment wisdom to ponder:
“It’s not whether you’re right or wrong that’s important, but how much money you make when you’re right and how much you lose when you’re wrong.” — George Soros