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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

This inspiring quote from Warren Buffett teaches us the importance of considering our investment time horizon when approaching any given investment: Could we envision ourselves holding the stock we are considering for many years? Even a five year holding period potentially?

For “buy-and-hold” investors taking a long-term view, what’s important isn’t the short-term stock market fluctuations that will inevitably occur, but what happens over the long haul. Looking back 5 years to 2015, investors considering an investment into shares of Ulta Beauty Inc (NASD: ULTA) may have been pondering this very question and thinking about their potential investment result over a full five year time horizon. Here’s how that would have worked out.

Start date: 12/04/2015


End date: 12/03/2020
Start price/share: $184.08
End price/share: $289.53
Starting shares: 54.32
Ending shares: 54.32
Dividends reinvested/share: $0.00
Total return: 57.28%
Average annual return: 9.48%
Starting investment: $10,000.00
Ending investment: $15,731.92

As shown above, the five year investment result worked out well, with an annualized rate of return of 9.48%. This would have turned a $10K investment made 5 years ago into $15,731.92 today (as of 12/03/2020). On a total return basis, that’s a result of 57.28% (something to think about: how might ULTA shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

One more piece of investment wisdom to leave you with:
“People who succeed in the stock market also accept periodic losses, setbacks, and unexpected occurrences. Calamitous drops do not scare them out of the game.” — Peter Lynch