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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a five year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into L Brands, Inc (NYSE: LB)? Today, we examine the outcome of a five year investment into the stock back in 2015.

Start date: 11/30/2015
$10,000

11/30/2015
$5,213

11/27/2020
End date: 11/27/2020
Start price/share: $95.41
End price/share: $38.84
Starting shares: 104.81
Ending shares: 134.25
Dividends reinvested/share: $10.70
Total return: -47.86%
Average annual return: -12.22%
Starting investment: $10,000.00
Ending investment: $5,213.54

As shown above, the five year investment result worked out poorly, with an annualized rate of return of -12.22%. This would have turned a $10K investment made 5 years ago into $5,213.54 today (as of 11/27/2020). On a total return basis, that’s a result of -47.86% (something to think about: how might LB shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Always an important consideration with a dividend-paying company is: should we reinvest our dividends?Over the past 5 years, L Brands, Inc has paid $10.70/share in dividends. For the above analysis, we assume that the investor reinvests dividends into new shares of stock (for the above calculations, the reinvestment is performed using closing price on ex-div date for that dividend).

Based upon the most recent annualized dividend rate of 1.2/share, we calculate that LB has a current yield of approximately 3.09%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.2 against the original $95.41/share purchase price. This works out to a yield on cost of 3.24%.

Another great investment quote to think about:
“A market downturn doesn’t bother us. It is an opportunity to increase our ownership of great companies with great management at good prices.” — Warren Buffett