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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

Investors can learn a lot from Warren Buffett, whose above quote teaches the importance of thinking about investment time horizon, and asking ourselves before buying any given stock: can we envision holding onto it for years — even a decade-long holding period possibly?

Suppose a “buy-and-hold” investor was considering an investment into L Brands, Inc (NYSE: LB) back in 2010: back then, such an investor may have been pondering this very same question. Had they answered “yes” to a full decade-long investment time horizon and then actually held for these past 10 years, here’s how that investment would have turned out.

Start date: 08/27/2010
$10,000

08/27/2010
$23,598

08/26/2020
End date: 08/26/2020
Start price/share: $24.96
End price/share: $30.76
Starting shares: 400.64
Ending shares: 766.91
Dividends reinvested/share: $30.21
Total return: 135.90%
Average annual return: 8.96%
Starting investment: $10,000.00
Ending investment: $23,598.00

The above analysis shows the decade-long investment result worked out well, with an annualized rate of return of 8.96%. This would have turned a $10K investment made 10 years ago into $23,598.00 today (as of 08/26/2020). On a total return basis, that’s a result of 135.90% (something to think about: how might LB shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Many investors out there refuse to own any stock that lacks a dividend; in the case of L Brands, Inc, investors have received $30.21/share in dividends these past 10 years examined in the exercise above. This means total return was driven not just by share price, but also by the dividends received (and what the investor did with those dividends). For this exercise, what we’ve done with the dividends is to assume they are reinvestted — i.e. used to purchase additional shares (the calculations use closing price on ex-date).

Based upon the most recent annualized dividend rate of 1.2/share, we calculate that LB has a current yield of approximately 3.90%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.2 against the original $24.96/share purchase price. This works out to a yield on cost of 15.62%.

One more investment quote to leave you with:
“I learned early that there is nothing new in Wall Street. There can’t be because speculation is as old as the hills. Whatever happens in the stock market today has happened before and will happen again. I’ve never forgotten that.” — Jesse Livermore