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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a ten year period?

Today, let’s look backwards in time to 2010, and take a look at what happened to investors who asked that very question about Clorox Co (NYSE: CLX), by taking a look at the investment outcome over a ten year holding period.

Start date: 08/23/2010


End date: 08/20/2020
Start price/share: $64.30
End price/share: $228.30
Starting shares: 155.52
Ending shares: 207.31
Dividends reinvested/share: $31.36
Total return: 373.30%
Average annual return: 16.82%
Starting investment: $10,000.00
Ending investment: $47,333.87

The above analysis shows the ten year investment result worked out exceptionally well, with an annualized rate of return of 16.82%. This would have turned a $10K investment made 10 years ago into $47,333.87 today (as of 08/20/2020). On a total return basis, that’s a result of 373.30% (something to think about: how might CLX shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Clorox Co paid investors a total of $31.36/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 4.44/share, we calculate that CLX has a current yield of approximately 1.94%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 4.44 against the original $64.30/share purchase price. This works out to a yield on cost of 3.02%.

Here’s one more great investment quote before you go:
“The investor’s chief problem, even his worst enemy, is likely to be himself.” — Benjamin Graham