Photo credit:

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a decade-long holding period for an investor who was considering Mondelez International Inc (NASD: MDLZ) back in 2010, bought the stock, ignored the market’s ups and downs, and simply held through to today.

Start date: 06/30/2010


End date: 06/29/2020
Start price/share: $28.00
End price/share: $50.58
Starting shares: 357.14
Ending shares: 672.78
Dividends reinvested/share: $22.96
Total return: 240.29%
Average annual return: 13.02%
Starting investment: $10,000.00
Ending investment: $34,028.62

As shown above, the decade-long investment result worked out quite well, with an annualized rate of return of 13.02%. This would have turned a $10K investment made 10 years ago into $34,028.62 today (as of 06/29/2020). On a total return basis, that’s a result of 240.29% (something to think about: how might MDLZ shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Mondelez International Inc paid investors a total of $22.96/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 1.14/share, we calculate that MDLZ has a current yield of approximately 2.25%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.14 against the original $28.00/share purchase price. This works out to a yield on cost of 8.04%.

Another great investment quote to think about:
“If I’ve learned one thing in this life it’s this: even if you lose, don’t lose the lesson.” — Daymond John