Photo credit:

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a decade-long holding period for an investor who was considering Nike (NYSE: NKE) back in 2010, bought the stock, ignored the market’s ups and downs, and simply held through to today.

Start date: 06/30/2010


End date: 06/29/2020
Start price/share: $16.89
End price/share: $95.87
Starting shares: 592.07
Ending shares: 670.74
Dividends reinvested/share: $5.97
Total return: 543.04%
Average annual return: 20.44%
Starting investment: $10,000.00
Ending investment: $64,290.98

As we can see, the decade-long investment result worked out exceptionally well, with an annualized rate of return of 20.44%. This would have turned a $10K investment made 10 years ago into $64,290.98 today (as of 06/29/2020). On a total return basis, that’s a result of 543.04% (something to think about: how might NKE shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Nike paid investors a total of $5.97/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of .98/share, we calculate that NKE has a current yield of approximately 1.02%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of .98 against the original $16.89/share purchase price. This works out to a yield on cost of 6.04%.

One more investment quote to leave you with:
“Far more money has been lost by investors trying to anticipate corrections, than lost in the corrections themselves.” — Peter Lynch