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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a five year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Discover Financial Services (NYSE: DFS)? Today, we examine the outcome of a five year investment into the stock back in 2015.

Start date: 04/17/2015
$10,000

04/17/2015
$5,955

04/16/2020
End date: 04/16/2020
Start price/share: $59.08
End price/share: $31.69
Starting shares: 169.26
Ending shares: 187.91
Dividends reinvested/share: $6.92
Total return: -40.45%
Average annual return: -9.84%
Starting investment: $10,000.00
Ending investment: $5,955.88

The above analysis shows the five year investment result worked out poorly, with an annualized rate of return of -9.84%. This would have turned a $10K investment made 5 years ago into $5,955.88 today (as of 04/16/2020). On a total return basis, that’s a result of -40.45% (something to think about: how might DFS shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Discover Financial Services paid investors a total of $6.92/share in dividends over the 5 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 1.76/share, we calculate that DFS has a current yield of approximately 5.55%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.76 against the original $59.08/share purchase price. This works out to a yield on cost of 9.39%.

Another great investment quote to think about:
“October is one of the peculiarly dangerous months to speculate in stocks. The others are July, January, September, April, November, May, March, June, December, August and February.” — Mark Twain