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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a ten year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Starbucks Corp. (NASD: SBUX)? Today, we examine the outcome of a ten year investment into the stock back in 2010.

Start date: 01/08/2010
$10,000

01/08/2010
$88,525

01/07/2020
End date: 01/07/2020
Start price/share: $11.64
End price/share: $87.86
Starting shares: 859.11
Ending shares: 1,007.58
Dividends reinvested/share: $7.21
Total return: 785.26%
Average annual return: 24.36%
Starting investment: $10,000.00
Ending investment: $88,525.12

As we can see, the ten year investment result worked out exceptionally well, with an annualized rate of return of 24.36%. This would have turned a $10K investment made 10 years ago into $88,525.12 today (as of 01/07/2020). On a total return basis, that’s a result of 785.26% (something to think about: how might SBUX shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Dividends are always an important investment factor to consider, and Starbucks Corp. has paid $7.21/share in dividends to shareholders over the past 10 years we looked at above. Many an investor will only invest in stocks that pay dividends, so this component of total return is always an important consideration. Automated reinvestment of dividends into additional shares of stock can be a great way for an investor to compound their returns. The above calculations are done with the assuption that dividends received over time are reinvested (the calcuations use the closing price on ex-date).

Based upon the most recent annualized dividend rate of 1.64/share, we calculate that SBUX has a current yield of approximately 1.87%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.64 against the original $11.64/share purchase price. This works out to a yield on cost of 16.07%.

One more piece of investment wisdom to leave you with:
“Calling someone who trades actively in the market an investor is like calling someone who repeatedly engages in one-night stands a romantic.” — Warren Buffett