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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

This inspiring quote from Warren Buffett teaches us the importance of considering our investment time horizon when approaching any given investment: Could we envision ourselves holding the stock we are considering for many years? Even a five year holding period potentially?

For “buy-and-hold” investors taking a long-term view, what’s important isn’t the short-term stock market fluctuations that will inevitably occur, but what happens over the long haul. Looking back 5 years to 2014, investors considering an investment into shares of Booking Holdings Inc (NASD: BKNG) may have been pondering this very question and thinking about their potential investment result over a full five year time horizon. Here’s how that would have worked out.

Start date: 05/05/2014


End date: 05/02/2019
Start price/share: $1,191.61
End price/share: $1,808.00
Starting shares: 8.39
Ending shares: 8.39
Dividends reinvested/share: $0.00
Total return: 51.73%
Average annual return: 8.71%
Starting investment: $10,000.00
Ending investment: $15,175.70

The above analysis shows the five year investment result worked out well, with an annualized rate of return of 8.71%. This would have turned a $10K investment made 5 years ago into $15,175.70 today (as of 05/02/2019). On a total return basis, that’s a result of 51.73% (something to think about: how might BKNG shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Here’s one more great investment quote before you go:
“When everyone is going right, look left.” — Sam Zell